Then to fill the gaps in the product line the either licensed or bought scarbee samples to have the organ/ep etc. I'm thinking the developer(s) behind B4, p5 etc. If you look at the product matrix for NI, they basically stopped making soft synths around 2010 and have only brought along the things they can maintain. If you find silos in your organization you re-org and get rid of a management layer, you don't lay off 100 engineers and worker bees. "2) sales drop due to market saturation" Revenue can increase while sales drop correct? I suppose only the insiders know the numbers, but I wouldn't be surprised.ģ) the MBAs arrive at the company Love it! I'm thinking about 10 years ago. But for a casual user who walks into Guitar Center, maybe its still there? I get the feeling many people don't comprehend how innovative NI was in the late 90s, compared to what they have been doing the last 10 years. But if you were a casual Battery user, and I think NI does target way more casual users the past 10 years, then you probably wouldn't even notice the differences between Battery 3 and 4.ġ) they hit the wall on "new" products, and the pipeline is empty I think the pipeline has been empty for a long time. Don't forget Battery 4 which was another let-down and never updated. Reaktor has hardly changed in 10 years, and now most new development seems to be optimized versions of Reaktor synths, or Kontakt.I think you are correct.
![native instruments battery 4 mac zzounds native instruments battery 4 mac zzounds](https://64.media.tumblr.com/7fe2ee3986334d4d90c2c125c5423a1a/6d7c681a4f208ab3-67/s1280x1920/29fd63d3b29a9bafdda89a17af302f78e5e28eb4.jpg)
![native instruments battery 4 mac zzounds native instruments battery 4 mac zzounds](https://insmac.org/uploads/posts/2018-04/1523605568_battery4_03.jpg)
That usually happens whenġ) they hit the wall on "new" products, and the pipeline is empty
![native instruments battery 4 mac zzounds native instruments battery 4 mac zzounds](https://c1.zzounds.com/media/productmedia/fit,600by600/quality,85/85063M7-4c83800c2d8e1762d3f6d5e051c895dd.jpg)
Seems like NI is headed towards the rent model.